How we work

From an idea to business-critical software

We don't just build software — we solve business problems. Our process is designed around transparency, collaboration, and delivering value early. You'll always know what's being built, why, and what it costs.

01 Discovery & strategy

Understanding your business before we write a line of code.

We map your current processes, find the bottlenecks, and define what success actually looks like — in your numbers, not ours. Then we scope the project honestly: what's in, what's out, what it costs, and where the risks are.

You get

  • A requirements document
  • A proposal with timeline and transparent budget
  • A technical architecture plan

Timeline

1–2 weeks
02 Design & architecture

The blueprint for your solution.

We design the user experience first — journey maps, wireframes, and interfaces that work for the people who'll actually use the system every day. Underneath, we plan the technical foundation: data structure, integrations with your existing tools, and security from day one.

You get

  • Interface designs
  • Technical and database architecture
  • A security plan

Timeline

2–4 weeks
03 Development

Working software every two weeks. No black boxes.

We build in two-week sprints, each ending with a working demo. You see progress constantly, give feedback early, and steer the project while changes are still cheap. Testing is built into every day, not bolted on at the end.

You get

  • Working software updated fortnightly
  • Clean, documented code
  • A demo you can put in front of your team

Timeline

6 weeks – 6+ months
04 Testing & refinement

Proving it works in the real world.

Before launch, your team uses the software with realistic data and real scenarios. We train your staff, gather feedback systematically, and refine until it's ready — including load testing, security review, and safe migration of existing data.

You get

  • Test reports
  • Training for your team
  • A go-live checklist

Timeline

2–4 weeks
05 Launch

Going live without the drama.

A staged, monitored rollout with our team watching in real time and standing by. Launch day should be an anticlimax — that's the point.

You get

  • Live, working software
  • User and admin documentation

Timeline

1–2 days
06 Support & evolution

Software that grows with your business.

We don't hand over a zip file and disappear. Automated monitoring watches your system around the clock, critical issues get a response within four working hours, and quarterly reviews keep the roadmap pointed at what your business needs next. It's how we've worked with ADHD 360 for six years — one platform, continuously evolving, through 794% growth.

You get

  • 24/7 automated monitoring with emergency response
  • Regular maintenance and security updates
  • Priority access for new features

Timeline

Ongoing

I have worked with Affect for over five years, and they have built and continually refined our bespoke patient management system to meet our evolving business needs. Their web solutions blend sleek design with strong digital functionality, creating a system that's highly effective and genuinely patient-friendly.

What sets Affect apart is their commitment to understanding our needs and adapting the platform as we grow. No request has ever been too much, and their responsiveness, expertise, and willingness to find solutions have made them an invaluable long-term partner. I would highly recommend Affect to any organisation looking for a forward-thinking and reliable digital solutions provider.

Ashlie Thorpe

Ashlie Thorpe

Operations Director - ADHD-360

Affect built our members club platform from the ground up — memberships, monthly voucher offers, and QR redemption across all of our restaurant brands, all handled in one simple system. What impressed us most was how quickly they understood the way a busy restaurant actually operates: the tools they built for our front-of-house teams are fast, foolproof, and work flawlessly during a packed service.
They took a fairly complicated set of ideas — annual memberships, changing monthly offers, tens of thousands of vouchers — and turned it into something our staff and members find effortless to use. Sales through the platform have been seamless, even under heavy demand. Affect were responsive throughout, made smart decisions without needing hand-holding, and delivered exactly what we needed. I'd recommend them without hesitation to anyone who wants software built properly.

James Daly

James Daly

Director & Founder - Brewski restaurant group

Affect built our security operations platform from the ground up — staff scheduling, real-time geolocation to verify officers are on-site, automated training delivery and reminders, a live risk register, and deep-dive incident reporting with performance metrics, all in one unified system. What impressed us most was how quickly they grasped the realities of security work: the tools they built for our officers and supervisors are fast, reliable, and function flawlessly in the field, even in remote or high-pressure environments.

They took a complex set of operational requirements — tracking hundreds of staff across multiple sites, ensuring compliance, managing incidents, and measuring performance — and turned it into something our teams find intuitive and genuinely useful. The geolocation and scheduling integration has transformed how we verify attendance and accountability. Affect were responsive throughout, made smart architectural decisions without needing constant direction, and delivered exactly what we needed. I'd recommend them without hesitation to anyone who wants operational software built properly.

Richard Stevens

Richard Stevens

Managing Director - Triguard

We have worked with Tom and the team at Affect across a number of critical projects throughout the Cure Clinics Group, and I cannot recommend them highly enough.

Their most significant contribution has been the design and development of Connect by Cure Clinics — an ambitious, highly sophisticated healthcare technology platform that sits at the heart of our future growth strategy. Connect is not a simple website or off-the-shelf software build. It brings together complex prescribing, dispensing, clinical governance, patient management, operational workflow and partner functionality within a single platform. Tom has understood both the technical complexity and the real-world healthcare environment from the outset, and has consistently translated our ideas into practical, scalable and exceptionally well-designed solutions.

What separates Tom and Affect from other technology businesses is that they do not behave like an external supplier. They operate as a genuine extension of our team. Tom takes the time to understand our businesses, challenges our thinking when necessary and cares deeply about the quality of the end product. He combines strong technical capability with commercial awareness, common sense and an instinctive understanding of the user experience.

Alongside Connect, Affect has supported us with several other important projects across the Cure Clinics Group. This has included developing new websites for Broadway Pharmacy and Dentistry by Cure Clinics, as well as helping us connect and optimise the technology stack within our dental practice, including integrations across Dentally, Stripe and HubSpot. These projects have often involved multiple platforms, operational complexities and competing priorities, yet Tom has always approached them calmly, intelligently and with a relentless focus on finding the right solution.

Tom is responsive, dependable and completely invested in the success of the businesses he works with. He is equally comfortable discussing high-level strategy with our leadership team as he is getting into the technical detail with developers, clinicians and operational colleagues. When issues arise, he takes ownership. When he sees a better way of doing something, he speaks up. When deadlines matter, he delivers.

Most importantly, Tom is simply a brilliant person to work with. He is honest, thoughtful, hardworking and genuinely cares about the people and businesses he supports. We trust him enormously, value his judgement and consider him and Affect to be a hugely important part of the Cure Clinics journey.

Any organisation looking for a technology partner that combines technical excellence, strategic thinking, creativity and genuine personal commitment would be extremely fortunate to work with Tom and Affect.

Mike Ball

Mike Ball

Founder & Managing Director - Cure Clinics Group

Questions we're always asked

What does a project cost?

Focused automation projects typically start from £[X],000; full platforms are scoped individually. Every proposal comes with a transparent breakdown — no day-rate ambiguity, no surprise invoices.

Who owns the code?

You do. On final payment, the source code, documentation, and intellectual property are yours. No lock-in.

Can you work with our existing system?

Yes — modernising and extending existing software is one of our core services. We'll assess what you have honestly; sometimes the right answer is to improve it, not replace it.

What if we part ways?

Your code, data, and documentation are yours to take. We'll support a handover to an in-house team or another supplier professionally. In nine years, it's rarely come up — but the exit should never be a hostage negotiation.

Do you work outside healthcare?

Absolutely. Healthcare is where our deepest expertise lies, but the same platforms, automation, and integrations serve any business drowning in manual processes.

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“I have worked with Affect for over five years, and they have built and continually refined our bespoke patient management system to meet our evolving business needs. Their web solutions blend sleek design with strong digital functionality, creating a system that's highly effective and genuinely patient-friendly.

What sets Affect apart is their commitment to understanding our needs and adapting the platform as we grow. No request has ever been too much, and their responsiveness, expertise, and willingness to find solutions have made them an invaluable long-term partner. I would highly recommend Affect to any organisation looking for a forward-thinking and reliable digital solutions provider."”

Ashlie Thorpe
Operations Director - ADHD-360

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